The 17 PROPAT Characteristics
- A willingness to change and take risks
- Acceptance of interdependence
- Trust
- Seeking absolute not relative advantage
- Long-term Commitment
- Capacity to learn
- Communication
- Coordination
- Flexibility
- Objective self assessment
- Active membership in social networks
- Awareness about alliances
- Ability to resolve conflict
- Patience
- People before structure
- Loyalty to existing members
- Thrift
- <<Back to PROPAT in Detail<<
Loyalty and the alliance decision
Loyalty to existing members
Roessl (2005) suggests that the loyalty an employee or other party demonstrates while the entrepreneur is building the family business outshines other factors in all further decisions.
This loyalty is reciprocated by the family business owners who may find it difficult to build trust relationships with new partners.
Prospective partners are met with extreme caution to ‘protect’ the closely knit group from outsiders and the family business may therefore miss out on attractive alliance opportunities.