The 17 PROPAT Characteristics
- A willingness to change and take risks
- Acceptance of interdependence
- Trust
- Seeking absolute not relative advantage
- Long-term Commitment
- Capacity to learn
- Communication
- Coordination
- Flexibility
- Objective self assessment
- Active membership in social networks
- Awareness about alliances
- Ability to resolve conflict
- Patience
- People before structure
- Loyalty to existing members
- Thrift
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The patient partner in business
Business alliances requires patience
The formation of a strategic alliance is often a long-winded process requiring careful identification of suitable partners and myriad negotiations to get the potential partners to agree on all major points.
Even after the alliance has been formed, several years may elapse before an alliance can fulfil its strategic potential. Therefore, partners must be patient and have realistic expectations about the time required to establish a successful alliance.
Alliance formation and management requires partners who can demonstrate considerable ‘staying power’ (Hoffman and Schlosser 2001).